Jim Rohn: Let people be surprised
Better understated than overstated. Let people be surprised that it was more than you promised and easier than you said.
Emanuel James "Jim" Rohn (Yakima, WA,September 17, 1930 - West Hills, CA, December 5, 2009) was an American entrepreneur, author and motivational speaker. His rags to riches story played a large part in his work, which influenced others in the personal development industry like Anthony Robbins, Mark Victor Hansen, Brian Tracy y Jack Canfield.