Nelson Mandela: Use the right langage
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
Nelson Rolihlahla Mandela; born Mvezo, Oost-Kaap, 18 July 1918 - Johannesburg, 5 December 2013) is a South African anti-apartheid revolutionary and politician who served as President of South Africa from 1994 to 1999 and winner of the Nobel Peace Prize in 1993. He was imprisoned for 27 years for his armed fight against apartheid. In South Africa he is considered the "Father of the Fatherland". In his home land he is also known as Madiba, his name of the Thembu Kings clan.